About our Team

Jonica Paramor | Joint Director and Managing Director

Jonica Paramor heads UTC as the sales and marketing strategist and oversees the management of all UTC accounts as Account Director and is always hands-on with each client. Jonica is well known and respected for taking creative concepts from idea to reality with seamless professionalism. As a tourism marketing professional, her expertise lies in her extensive experience, huge network of contacts and success in sales, marketing, PR and business development across consumer and trade sectors. She handles all aspects of media planning, negotiation and buying, oversees the PR strategy, creates the sales and marketing campaigns and manages all the business development for new and existing distribution channels for UTC’s clients.

Account Director, strategic planning, sales and marketing plans design and implementation, budgeting, new business development, creating new and managing existing distribution channels, airline and NTO relations, PR planning and implementation

Svetlana Jovanovic | Joint Director and MICE Market Manager

Svetlana Jovanovic is co-director of UTC and manages both the leisure sales and the MICE markets. She works with the wholesalers, airlines, NTOs along with the incentive houses, TMCs and key corporate accounts to develop the special interest groups and the incentives market. Svetlana has established an outstanding reputation with the MICE industry in Australia and been responsible for the development of small to medium size groups for many of UTC’s clients over the years.

Account management, business development, MICE sales calls, seminars, familiarisations, incentives, trade shows, general administration

Sally Morgan | Head of Media Communications

Sally Morgan has extensive tourism industry experience and contacts acquired over many years in roles including Head of Corporate Communications with Hayman and Mulpha Australia Limited and previous senior positions with ANA Hotels and Sheraton. Sally has also worked as a travel writer with publications including Traveltrade. She has a proven track record of developing and implementing high-end creative PR strategies and consistently exceeding client targets and return on investment on evaluation. Sally is responsible for the implementation and management of all PR and communication and manages media activity for UTC clients.

Media communications, media trips, media releases, media liaison, sponsorships, promotions, newsletters, social media, general copy writing

Allison Barclay | Business Development Manager (Sydney)

Allison Barclay is UTC’s Business Development Manager based in Sydney and services the leisure agents and TMC accounts with sales calls, seminars, famils and trade shows.

Sales calls, seminars, famils, events, tradeshows and roadshows

Karen Hitchings | Business Development Manager (Melbourne)

Karen Hitchings is UTC’s Business Development Manager based in Melbourne and handles business development with the leisure agents through sales calls, seminars, famils, trade shows and roadshows

Sales calls, seminars, famils, events, tradeshows and roadshows

Trina Shepherd | Account Director, Norfolk Island Tourism

Trina Shepherd is responsible for developing the momentum growth in visitor numbers and implementing new marketing opportunities for Norfolk Island. Trina joined UTC from Tourism Australia where she worked in Industry Events on activity in preparation for the Gold Coast 2018 Commonwealth Games. Prior this short-term appointment during the first part of 2017, Trina was Deputy General Manager of Norfolk Island Tourism, based at the popular short-haul holiday destination for Australians, most recently instigating and driving the successful Destination Campaign featuring Ambassador, Ray Martin. Before joining Norfolk Island Tourism, Ms Shepherd was Owner/Operator of The Olive Café, one of the island’s most popular hospitality businesses.

Norfolk Island marketing opportunities, strategies for cooperative campaigns, industry partner liaison

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