Norfolk Island was unveiled today as the location for the Australian television commercial (TVC) to launch Coca-Cola South Pacific’s newest product, COCA-COLA LIFE. This popular short-haul holiday destination for Australians is featured in the TVC based on Coca-Cola’s ‘Let Life Surprise You’ core creative.

Rolling out across TV, digital, cinema and mobile, the TVC conveys the genuine surprise and delight of Norfolk Island residents in being the first community in Australia to sample COCA-COLA LIFE, which combines sugar and the natural sweetness of stevia to provide 35% less sugar and kilojoules, compared to Coca-Cola.

“It is wonderful to have Norfolk Island chosen as the location for the unveiling of this exciting new offering from Coca-Cola,” said Norfolk Island Tourism General Manager, Glen Buffett. “Coca-Cola is such an iconic brand and we are delighted to be part of the COCA-COLA LIFE launch into the Australian market as this provides a fantastic opportunity to showcase the natural beauty and unique heritage of our island home.”

“With the launch of COCA-COLA LIFE, we want to intrigue, educate and engage consumers, and show that Coca-Cola will travel near and far to ensure our products are available for everyone,” said Coca-Cola South Pacific Marketing Director, Lisa Winn.“Playing on our locally-created ‘Left Life Surprise You’ concept, we chose to go somewhere where Australians would least expect us.

“The residents of Norfolk Island were definitely surprised to see us, and their reactions to the product were really encouraging and we’re excited to see that replicated as we bring  COCA-COLA LIFE to the rest of the country.”

Norfolk Island is long-regarded as a wonderful place to holiday with family and friends or escape with a loved one. In addition to fabulous culinary experiences, activities include swimming, snorkelling, sea kayaking, sports fishing, surfing and horse riding. There are glass bottom boat tours and ocean trips to Phillip Island, and attractions including Fletcher’s Mutiny Cyclorama, while World Heritage listed Kingston and Arthurs Vale Historic Area is the oldest of 11 Australian penal colonies. New events including January’s Outrigger Canoe challenge and November’s Food Festival have enhanced the island’s many experiences.

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