Finnair revamps business class with a Nordic touch

Finnair has today announced the launch of a new business class service concept and new Marimekko design elements for both cabin classes, celebrating its Nordic roots and offering customers a unique Nordic customer experience


Finnair General Manager – Australia, New Zealand and New Caledonia, Geoff Stone said Finnair’s new service concept had been inspired by pure essentials, Nordic design and meaningful encounters and would offer a wider range of dining and wine options, served on-demand and at a customer’s preferred time, just as if dining in a restaurant.


As part of its new concept, Mr Stone advised Finnair would also introduce the classic Finnish tradition ‘Kahvikutsut’ - a coffee serving with seven different treats - for long-haul flights departing Asia in the morning. 


He said this exclusive coffee service would allow customers to spend quality time enjoying traditional Finnish treats including Carelian pies, cinnamon buns, coffee cake and traditional Finnish chocolates between the two meal services. 


“More than ever, our Business Class customers enjoy the opportunity to customise their travel and dining experience,” said Finnair Senior Vice President of Customer Experience, Piia Karhu.


“Our objective is to create an unspoken bond with our guests, every time they fly. We have dedicated cabin crew personnel for business class passengers, providing a more individual service, with the aim of setting new standards for comfort and overall well-being onboard Finnair flights.”


Finnair’s new business class service concept will commence 7 February 2018, on flights to Seoul, Tokyo and Shanghai, with a gradual roll-out of the remaining long-haul destinations during the European Spring and Summer.  


Finnair will also bring the feeling of the Nordics to the cabin interior of Finnair A350 aircraft with new cabin textiles and amenities, including new simple and stylish seat covers, and pillows, blankets and chinaware with prints from the iconic Finnish design house, Marimekko.


“With Nordic-inspired design throughout the entire cabin, our aim is for our guests to be treated to a travel experience that sooths the senses and clears the mind,” said Finnair Head of Cabin Interior Development, David Kondo. 


“Our new seat textiles and comfort amenities have a fresh and modern aesthetic that is inspired by Nordic homes and landscapes.”


The new interior elements are being rolled out to Finnair’s Airbus A350 aircraft in phases during 2018.

Finnair offers excellent connections from Australia with oneworld partners and flies between Asia/North America and Europe with an emphasis on fast connections via Helsinki.

Finnair carries more than nine million passengers annually and connects 17 cities in Asia and 3 cities in North America with more than 60 destinations in Europe.  Finnair offers excellent connections from Australia with oneworld partners. 


Finnair has been named Best International Airline – Offline in the prestigious 2017 AFTA National Travel Industry Awards for the fifth consecutive year.

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