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The Unique Tourism Collection specialises in marketing and communications strategies for niche luxury travel and tourism products.Catering to the upscale Australian market, we position and promote unique products to generate awareness, stimulate interest and ultimately, drive sales.Innovative experts in Australian trade and consumer tourism, we shape your specialised profile and build your relationships to deliver outstanding results.

News

For the latest information on destinations and unique tourism opportunities visit our News blog which is updated regularly.

To help you increase your sales, we are delighted to send our preferred partners the UniquE-news giving you the latest in news, product information, promotions and PR on our wonderful boutique range of products and destinations. This is our way to keep you updated on special industry deals, preferred partner rates and incentives programs that you might like to know about. Simply drop us a note on our Contact Us page.

 



Jonica Paramor and Svetlana Jovanovic joined forces to form The Unique Tourism Collection, a Sydney-based consultancy aimed at selling niche and luxury travel product to Australian consumers and trade partners.The Unique Tourism Collection is positioned to provide absolute top-end representation in terms of advertising, PR, collateral, sales support and event management to develop strong brands and drive high yield sales for our clients.13 years on the Tahiti Tourisme account and numerous other clients has shown what works and what doesn’t, to bring clients a storehouse of knowledge and experience about how to market luxury travel product.


Business Development
  Identify new business opportunities
  Increase productivity of existing business relationships
  Develop new distribution channelsSales Development
  Undertake sales calls
  Conduct product training and training seminars
  Organise and escort educationals
  Plan and implement trade incentives
  Handle general enquiries and fulfillmentMarketing Development
  Create marketing plans
  Prepare budgets
  Create direct marketing campaigns
  Create promotional material
  Identify and implement brand partnerships
  Identify and implement cross promotionsWebsite Design and Online Marketing
  Design and create content
  Optimisation of search engine
  Provide online content maintenance
  Maximise data capture and database functionality
  Undertake online communication of products, offersPublic relations
  Maintain media liaison
  Produce and distribute media releases
  Implement Visiting Journalists Programs
  Coordinate and escort Visiting Journalists tripsAdvertising
  Campaign design and implementation
  Development of cooperative campaigns
  Media buying and analysis

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