SUN INTERNATIONAL ANNOUNCES
SUNLUX ‘GOLDEN TRIANGLE’ COLLECTION
Sun International has announced its new international marketing campaign – SUNLUX Collection – that continues to position its luxury five star hotel properties under a single banner.
Sun International has three five star establishments, positioned in a ‘Golden Triangle’ that links Cape Town’s landmark The Table Bay Hotel, within the Victoria & Albert Waterfront; Sun City’s The Palace of the Lost City, nestled in an extinct volcanic crater surrounded by the Pilanesburg big 5 nature reserve, and Zambia’s gracious The Royal Livingstone, set against the stunning backdrop of Livingstone’s Victoria Falls.
Alison McKie, Group Manager Marketing at Sun International commented, “The collective term captures the essence of our luxury properties and still maintains a strong association to our Group Sun brand”.
The location of each of these elite properties offers international markets unique experiences at world renowned scenic wonders across sub-Saharan Africa, linked as ‘Africa’s Golden Triangle’. Each part of the luxury traveller’s journey is set to uncover the subcontinent’s ‘must-see’ attractions.
Ms McKie added, “From our wide portfolio of casinos, hotels and resorts, Sun International enjoys a true Golden Triangle of destinations that offer the ultimate African experience for high end visitors from across the world”.
Individually, the properties are aligned with exclusive affiliations, with The Table Bay Hotel and The Palace of the Lost City members of The Leading Hotels of the World and The Royal Livingstone, a member of Virtuoso.
The properties have won numerous awards and accolades over the years. Most recently and for the seventh year running, Sun International’s The Royal Livingstone was awarded the 2013 World Travel Award for Leading Hotel in Zambia and is also recognised as one of the Best Hotels in the World according to the 18th annual edition of the Travel + Leisure's 2013 World's Best Awards. The Table Bay Hotel in Cape Town was awarded ‘Best Hotel in Africa’ at Virgin Holidays’ World Travel Market Awards in November 2013.
En route along the Golden Triangle, visitors have an opportunity to stop-over at Sun International’s premier The Maslow situated in the heart of Sandton City in Johannesburg, one of Africa’s most popular shopping destinations and theatre districts.
The Table Bay Hotel
The Table Bay Hotel is a Sun International property that was officially opened by President Nelson Mandela in 1997. It is located in the heart of the cosmopolitan V&A Waterfront, offers sweeping views of the Atlantic Ocean, Table Mountain and the city of Cape Town. The Table Bay Hotel boasts five-star luxury rooms and suites, a swimming pool, spa and fitness area. The hotel offers conference facilities, a Victorian-styled Pavilion for banquets and receptions, and the Ballroom for private functions. The Atlantic Grill is ideal for parties, launches, lunches and dinners. The new Camissa Brasserie offers a culinary journey at the water’s edge.
The Palace of the Lost City
Sun City’s flagship hotel, The Palace of the Lost City, takes its architectural and interior themes from a lavish lost African tribe fantasy. It has luxuriously appointed rooms and suites offering wonderful views over lush vegetation in superb landscaping that has achieved its Botanical Garden status in South Africa. This unique hotel boasts fine dining and culinary splendor and incomparable sporting and leisure activities. The Palace offers a journey like no other for the discerning guest with a taste for royalty.
The Royal Livingstone
On the forested banks of the great Zambezi River, upstream of the mighty cataract where it thunders into the Batoka Gorge, is The Royal Livingstone, the pride of Zambian hospitality. Guests will encounter sophistication and sheer opulence as well as the elegance and luxury of an earlier bygone era. Guests may pass lazy days on one of the magnificent sundecks overlooking the great Zambezi and enjoy fine dining in the restaurant or on the long veranda overlooking the gardens. In the warm smile of your personal butler, or the simple luxury of your cane chair, you will find an Africa that has all but vanished.
The Maslow is a welcome addition to Sun International’s illustrious collection. The Maslow is a landmark property, set in an oasis of landscaped gardens in the heart of Sandton’s financial district within an up-market area, north of Johannesburg. The sophisticated Lacuna Urban Bistro serves international cuisine 24/7 – diverse and original while The Lacuna Bar will provide a welcome respite at the end of a long day. The signature Wayfarer Lounge, a business class type lounge, enables guests waiting to check in or depart from the airport to make use of shower facilities to freshen up or enjoy a meal. The Maslow is perfectly situated to take full advantage of what Sandton has to offer.