THE UNIQUE TOURISM COLLECTION APPOINTS NEW ACCOUNT DIRECTOR FOR NORFOLK ISLAND TOURISM

The Unique Tourism Collection has appointed Trina Shepherd to the new role of Account Director for Norfolk Island Tourism.

Based in Sydney, Ms Shepherd will be responsible for continuing to develop the momentum growth in visitor numbers and implementing new marketing opportunities for Norfolk Island.

Ms Shepherd joins UTC from Tourism Australia where she worked in Industry Events on activity in preparation for the Gold Coast 2018 Commonwealth Games.

Prior this short-term appointment during the first part of 2017, Trina was Deputy General Manager of Norfolk Island Tourism from 2012, based at the popular short-haul holiday destination for Australians, most recently instigating and driving the successful Destination Campaign featuring Ambassador, Ray Martin.

This ongoing campaign, which spotlights the special island paradise in a series of short stories and social projections, has directly resulted in a significant increase in visitor arrivals on the island from which additional flights from Sydney to the island have now been secured.

Furthermore, Norfolk Island was named ‘Australia’s Top Emerging Destination for 2017’ by Skyscanner, recording the biggest growth in arrivals of all Australian destinations.

Before joining Norfolk Island Tourism, Ms Shepherd was Owner/Operator of The Olive Café, one of the island’s most popular hospitality businesses.

Trina Shepherd can be contacted on trina@uniquetourism.com or 02 9211 6590 or 0410 832 613.



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