UTC uses integrated marketing communications to target both consumer and trade via innovative and creative marketing campaigns.
We offer high-level skills in sales, marketing, public relations and market research, working closely with our international tourism clients and the travel industry to achieve set objectives.
Sales and marketing programs are tailored to each individual client's needs and budgetary requirements and draw on an in-depth understanding of what works in the Australian and New Zealand markets.
As luxury tourism marketing specialists, UTC has an excellent reputation and has developed very strong working relationships with a range of leading travel industry partners including airlines, wholesalers, tour operators and high end retailers and has an established network of first-class contacts and services in consumer and trade media.
UTC has long-standing relationships with all major contacts in the MICE market and has been responsible for many small and large group movements over its many years of operation.
UTC's success stems from a knowledge and experience in strategically targeting across all facets of the tourism industry.
Our Scope of Services:
- Strategic Planning
- Business Development
- Trade Sales Representation
- Consumer and Trade Marketing
- Public Relations
- Social Media
- Media Buying
- Sales Missions and Roadshows
- Travel Agent Education Programs
- Sales Collateral
- Event Management
- Market Intelligence and Research
- Database Development and Management
- Fulfilment and Enquiry Management